We’re inspired by the challenge of optimizing the plethora of communication channels and media a marketer is faced with today. The placid pre-internet world of leisurely news cycles and predictable best practices has given way to a shifting landscape of bankrupt print media and new consumer behaviors.
The media that’s emerged allows two way dialog that [...]
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I turn to Google Trends once in a while to see if my client work has had an impact. Trying to understand search behavior is like trying to understand love. It’s something that eludes casual analysis. You have to work hard and smart to move the needle, but it can be done.
Sometimes there are genuine [...]
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I was in a client meeting a few weeks ago. I suppose I was more articulate than usual that day because one of the meeting participants asked me when I was going to write a book. A nice compliment but a very tough thing to do. I started my career in book publishing and I [...]
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