Spock’s got an interesting take on people search. They troll social networks for profiles. In other words, Spock aggregates content from LinkedIn, MySpace, Facebook, et. al., and blends it with user generated comments, posts, pictures, etc… Anyone is free to append to someone else’s profile.
One of the public databases that Spock taps into are records of political contributors. Political affiliation is an interesting facet of some peoples lives. I find it useful to know what side of the political fence they’re on before meeting them. I’m not sure that everyone wants to show their affiliation so openly, but that’s the price we pay for transparency.
A bigger question is what will drive traffic to Spock? It’s this… in 2007, it’s up to you to police your public profile. People will visit Spock just to vet their aggregated record. You assumed that your profile was going to be shared with only classmates when you joined Facebook, but that rule melted more quickly than the polar ice cap. Now that some social networks offer APIs that expose profile data you are open to the world.
To Spock’s credit, their privacy policy summarizes social networking dos and don’ts regarding privacy:
- Never display personally identifiable information on your profiles such as home address, phone number, birth date, social security number, or email address.
- If you do not want your profile to be indexed by search engines, make your profile private. Most social networks allow you to make your profile private in their account settings page.
- If other search engines (Google, Yahoo, MSN) are displaying web search results that are inaccurate or reveal personally identifiable information, please work with the search engine directly to remove those results from their index and work with the source website to remove your information.
- Never give out personally identifiable information in public online discussion groups, blogs, or chat rooms.
Spock’s ambition is to index everyone on the planet. I guess social networks are a good place to start, but it begs the question. When will digital social networking reach 100% global market penetration?
A tribute to the dog…
I thought I knew what I was doing when I tried to make a Chicago style dog. Then I searched Flickr. Hot dogs are an artform…
I’m headed up to San Francisco this morning to sample the panels and products at Intel’s Developer Forum. Why is a software guy like me hanging out with hardware guys? It’s because Intel has been leveraging social media platforms to better serve their constituencies. From establishing three developer communities in Second Life to marketing Suite Two, Intel is showing the rest of corporate America how enterprises can benefit by richer online interaction with employees, customers and partners.
Intel recently put its money where its mouth is with the acquisition of Havok, the makers of the tools that create 3D virtual spaces like Second Life and Halo. Clearly, Intel sees a bright future for those that embrace the digital lifestyle.
Intel will be using Ustream to webcast some of the noteable panels. You can catch Gordon Moore‘s keynote at noon Pacific time here. There’s also an interesting panel called “Social Media: Friend or Foe of the IT Organization?” That panel will also be on Ustream today 9/18 at 3pm Pacific time.
I’m looking forward to meeting new folks, learning new things, generating a few new posts and maybe even a few BlogTalkRadio shows. Should be fun….
I spend a lot of time with social networking/media platforms. Since my consulting work involves engaging emerging online communities, I play with new offerings all the time.
When Chris Heuer’s Quechup invite hit my inbox, I thought it might be worth a look. Chris knows a lot about social media, so when I get an invite from him I assume that he’s inviting me to something that has merit and possibly value. Not in this case. Chris, me, and a cast of tens of thousands got caught up in Quechup’s spammy bullshit.
This is the bullshit in question:
I’m a busy person. That’s why I take headlines seriously. Despite my misgivings about giving a stranger the password to my email account, I really wanted to know who in my Gmail address book was on Quechup. I gave the miscreants my email address and password. I clicked continue. A list of those that have joined and those that you may want to invite appears.
I started by deselecting an ex-girlfriend and moved on to deselecting most. I clicked continue, not realizing that I just unleashed a torrent of invite spam. The spam included an invite to the ex-girlfriend I had just deselected…I really never wanted to hear from her again, but thanks to the assholes at Quechup she got an “invite.” What’s worse is that she wrote back. Crap.
How did this happen? I have several theories. First, I have 2 email addresses for the ex-date. Maybe I just unchecked one and didn’t see the other. Another sloppy anomaly of Quechup’s list is that it shows those that have joined as well as those you may want to invite. Many of my friends are on both lists.
Finally, there is downright deception. Chris’s invite originally piqued my interest yet he does not show up as a contact that is already part of the network. Should I spam him back to keep the score even? I don’t know…
This episode of misanthropic social software is an utter disaster in my opinion. Not only did it stoke the expectations of an ex-lover it added to the daily burden of crap that we get in our inboxes. I hate Quechup. Please avoid it. Pass it on!
